Searching on Google and get insane amount of results. Sounds Good, Right? But this is not the case. There are number of people and experts in every domain/niche who have plenty to say and sometimes the missing piece of information you are looking for get lost somewhere in between. Internet is full of outdated SEO information that keep viewers off of the first page because those strategies are not working anymore. Here’s why-
1. Keywords are king: Google’s algorithm is not working as it used to a few years ago. The common strategy that most people implement is to use a targeted keyword over and over again. You must think that using a targeted keyword multiple times won’t disrupt the quality of your content. Well, it surely does. It is important to make sure that your targeted keyword is mentioned in the appropriate places in your blog. For example,
– In your title.
– In your sub heading.
– Once or twice in between the content wherever it is needed.
2. Link Building is dead: A decade ago, link building was the most important factor in trying to rank on Google. There were several methods for creating a link for your website, but Google is smarter than us. Today, there are certain factors that must be kept in mind while trying to get a link for your website. Having a minimum of quality links is better than having multiple dull links. Before getting a link to your website, make sure:
– The link you are getting is from the same or a similar domain or niche as yours.
– It must be a do-follow link for better results.
– Write a genuine guest post, or you can do a podcast with someone who is working in the same industry as yours. Just do not spam forums and guest posts. That will not work today.
3. Write long to rank high: In 2016, Backlinko did a study and analyzed 11.8 million Google search results to see if there was anything to this word count thing. The study revealed that the average one-page result from Google contained 1890 words of content. Still, the study can’t tell us if the word count is behind the rankings or if a longer page just happens to contain more useful information that Google and site visitors can grasp.
Secret: It’s the second one! Focus on providing relevant information and being more thorough.
4. Load Fast to Rank High: A lot of people think page speed has a drastic effect on website rankings. Well, that’s not completely true. Page speed works more as a tiebreaker between otherwise equally weighted pages. When asked by Google representatives Scary Ilias, Martin Split, and John Mueller about “if the speed of page was a ranking factor”
“You can make a really fast empty page, but that doesn’t mean it’s unquestionably a good result for people,” was the response.
You can try to make your website feel fast by keeping all the necessary and relevant information, images, and videos available in a rich manner.
5. Social media will help you rank: The myth that copying and pasting links on social media will help you rank on Google is wrong. Social media has its own place, along with other aspects of marketing strategy. Through social media, you can surely attract some eyeballs to your post, and that can lead to more people linking to your content, but it won’t help you in search.